Business Scenarios
You need to gain consumer insights on social media to support marketing strategy
Trends Discovery
- Discover real-time social trends, and provide creative ideas for brands
Target Audience Positioning and KOL Selection
- Analyze target audience; Use AI to recommend KOL portfolio; Optimize ad-serving campaigns
Campaign Evaluation
- Quantify campaign impacts; playback propagation path; guide future campaigns
Capabilities
Discover market trends in sub-categories
Social Listening
Listen to social network, and capture hot trends- Continuously monitor social buzz and discover competitor content plays
- Capture social media trending interests across industries and websites
Social Buzz Analysis
Interpret billions of social interactions, and deepen understanding of consumer behaviors- Identify generator with AI, including UGC, 3rd party, or astroturfers
- Playback viral content propagation to support future campaign optimization
Marketing Data Accumulation
Use accumulated data assets to guide future actions- Archive competitor campaign calendar for further analyses
- Quantify KOL influence, optimize recommended KOL portfolio
- Analyze potential customers and acquire high value target customers
Outputs
Brand Buzz Dashboard
Brand buzz history and sentiments; buzz by website and by generator; cloud of hot words; original texts
Custom Search Discovery Dashboard
Cloud of hot keywords; hot topic hashtags; hot contents
Event Monitor
Buzz and sentiment monitor for custom defined events by keywords and website
Audience Study
Custom defined target audience; audience portraits; KOL ranking by match score and influence index
KOL Library
List of KOLs with key metrics, including influence index, match score, follower count, interaction count, and post count